It’s much easier to keep existing clients than it is to find new clients. So smart business owners will have a plan to keep their existing clients happy and invested in their business. Ask yourself: once my client makes an initial purchase, how can I make sure she keeps investing?
How can you make it easier for her to stick around and do another round of the FASTer Way with you? How can I spread the word of the FASTer Way?
Offering existing customers a discount when they sign up for a second round is the first way. As a coach, your clients receive a $60 discount on each round of the FASTer Way they complete after their initial round.
Offering to let clients become affiliates for your program is another great way to create loyal customers. That way, not only can they stick with your business, but they can also make a little money for referring friends and family.
Here are some systems and processes that you can set up for your affiliate programs to make things easier on yourself:
Take the time to write out a process for how you’ll stay in touch with your affiliates. This could be via email, Facebook group, text message, or any method that works best for you. Decide how often you’ll contact them. (Daily? Weekly? Mondays and Thursdays?) Having good communication is essential to having an effective affiliate program.
Create a template for the Facebook group or page you use for your affiliates. Keep track of everything you post in the group (a Google Doc works great) so you can reuse it when your next bootcamp or program comes around. No need to reinvent the wheel!
Create templates for the emails you send, too. You should have a template for an email that welcomes them to the affiliate program and covers FAQs such as how they’ll get paid and when. As more questions get asked, you can add to your FAQ section. (You may consider keeping the FAQs as a separate document or PDF.)
Write out a calendar with marketing tips, important dates, and deadlines. Share this calendar with your affiliates so they know what and when they should be promoting. For example, you might tell them to post a “final call” a day or two before your program starts. Help them plan out their marketing so they’re more successful and you make more money. Then, keep that calendar for the next round, and simply change the dates.
(You may also want to check feedback from your affiliates about content to include at specific times that would help them recruit more effectively)
AFFILIATES and influencers
During the 6 week program, you can send out a feedback form or affiliate application for clients to join your affiliate program. If you choose to do an application, you can include a Google Form with questions for them to fill out.
We recommend every affiliate go through the program before they start promoting the program. We also recommend each influencer or potential affiliate pay for their spot in the program. When they invest in the program, they take is seriously and are more likely to see results.
Currently, you need to establish the affiliate system you use, your commission and are responsible for paying your affiliates.
Once they sign up, it is up to you to follow up with your affiliate and create a unique link for them to use.
To set up the link, view the tutorial below:
SAMPLE Affiliate Email
We suggest having a closed Facebook community for you to encourage and educate your affiliates.
Paypal is recommended for Affiliate payouts. PayPal will provide them details and it is up to the affiliate to claim this income on their taxes.
Here are a few strategies we have found work best:
Step 1: Send an email or use a feedback form inviting your own clients to be an affiliate for your future rounds
Step 2: Send them a welcome email that includes the following
A unique affiliate link for them to use to promote your program
A link to your affiliate community on Facebook (create a closed group)
Provide your affiliates with tips for successfully bringing in clients
Step 3: Start posting in the Affiliate group with similar posts that you would post about your next round
2-3 WEEKS BEFORE PROGRAM LAUNCH: Announce the launch date in the group
WEEK BEFORE PROGRAM LAUNCHES: Share with affiliates about the program benefits and any of your Affiliate incentives ($$, gifts, etc)
INCENTIVES: Provide information that encourages affiliates to share your program. What is a motivating factor for them?
REGISTRATION OPEN POST: Share the excitement over registration being open!
INCENTIVE FOLLOW UP: Share how many spots are left in the program, how they can earn an extra gift card, or prize for promoting this week
THANK YOU DURING PROGRAM LAUNCH: Thank your affiliates and make them feel part of the team. Share your vision with them and reach out to people who are rocking it, to show your thanks and support!
FINAL PUSH: Share about registration spots remaining, and additional ways to finish out registrations (live video interviews, testimonials, etc)
END OF PROGRAM LAUNCH: Provide an update on the final numbers and how many people are going to be impacted by this program. Thank affiliates for their continued support and effort.
REGISTRATION FULL + NEXT ROUND: Provide information regarding the next launch date and details.
Ask for feedback and suggestions
Keep them in the loop of current ways they can invest in your business
Provide a leaderboard to keep people motivated during the launch